Many small businesses, medium and large are still on the edge about social media and the impact it could have on the business growth and sales. Social media is one the easiest ways to connect with customers. Consumers have evolved, and as a business, it’s crucial that you evolve with your audience.
With so many emerging technologies and platforms to leverage, there has never been a more exciting time for brands with the number of opportunities to connect with existing and future customers. However, in digital marketing, the key to success is knowing which platforms and technologies present the best opportunities for your business and audience.
These days a successful social media strategy is crucial for the survival and growth of most businesses. With over 17 million South Africans online, according to Business Tech, South Africans spend over 8 hours a day online- and a third of that time is spent on social media. Many businesses of any size still fail to utilize this tool for its full potential despite this.
Customers are already engaging with businesses through social media and if your business is not speaking to its customers through platforms such as Facebook, LinkedIn and Instagram, your competitors are going to outlive you. You don’t have to be in very platform, but it’s helpful to have an active presence where you know your customers can be found. You also have to make sure that you are reaching your audience in the different forms of medium that they are more comfortable with, this includes written, pictures, audio and video content across your platforms.
Social media gives businesses the ability to engage with current and potential customers, share products and increase brand awareness. Additionally, it allows the businesses to engage with the customers on a more direct level that increases their growth and customer to business relationship.
Customers can also contact businesses through social media channels and ask questions which can help a lot of business improve their service delivery and customer experiences.
Social media is very ripe with opportunities to grow your business. So whether you are a local business or a medium or large company you can find new customers via social media and save a lot of money otherwise spent on advertising and sales.
You can start today.
Written by Comfort Ajibola and Thuba A. Phiri
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