As a business, you should encourage your employees to invest in their personal brands.
This helps in two ways,
1. They get to have something to work on when they eventually leave your business to start their own. And,
2. it adds up and works for you in the long run because that turns into more free exposure and advertising for your business.
You have to get involved in the branding of your employees, it takes absolutely nothing from you to praise them individually for their talents and gifts which they have as human beings, outside of their work ethics and qualities. Such appraisals can be displayed on your business platforms and furthermore builds the overall personality of your business to your consumers and followers.
Such an act will be invaluable to the growth and image of your business in the long run, especially if you can be creative and consistent with it.
The way people look at your business, and the way you treat your employees makes them create a personality for your business in their mind and that is influences how they buy into your business.
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