These 4 different categories that you can post on rotation as part of your content creation strategy.
Know
The first category is ‘know’ and this basically refers to posting things that you would like your followers to know about you. You can introduce yourself, talk about your hobbies/things you enjoy, you can talk about family or your business and you can share your opinions.
Like
The second category is ‘Like’ and this is where you share fun facts, funny stories, and share more about who you are by getting a little bit vulnerable and open.
Trust
This is where you post educational/informational content, teach your audience how to do stuff. Teach them about your industry, give them the feeling that you are sharing behind the scenes information with them. This is how they will build trust with you.
Storytell
This is where you share stories, behind the scenes, talk about your journey more (before and after) and get your audience to share their experiences with you too.
Credit: @catdelcarmen IG/Tiktok
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